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Bethouard: "The perfume had to capture the radiance, light and splendor of a multi-faceted jewel.".

And indeed, the fragrance is multi-faceted like a diamond: an amber floral, haloed with mandarin and orange blossom, an opulent heart of white flowers – jasmine, ylang ylang, tuberose – and drops of amber and vanilla in the velvety base.

 

And what else could the bottle be but a ring…? Inspired by the archives of special orders, the glass craftsmen took up the challenge of creating a "olfactory jewelery adornment», realizing an imaginary rock crystal ring, adorned with gold and set with a blue sapphire cabochon.

In a rather wondrous sleight of hand, Boucheron customers flocked to Place Vendôme to buy the real version of the “jewel bottle”; it didn't exist - but Boucheron quickly brought that to life too.

During the subsequent launch of the Boucheron BraceletJaipur, this sparkling floral is  called nauratan - which is considered a lucky charm in Rajasthan. We saw Place Vendôme – named after the square itself – which echoes the philosophy of Frédéric Boucheron: “Our purpose is to create emotion".

Nathalie Lorson and Olivier Cresp have done just that with this sparkling and voluptuous floriental woody fragrance.

 

Fouris a modern interpretation of the famous Boucheron collection of stackable earrings, rings and bracelets of the same name.

The design of the bottle? Ultra-modern, an interplay of materials and techniques, based on yellow, white and pink gold (echoed in the bottle cap).

The perfume ? Bursting with powdery roses, sensual musks, delivering a soft veil of cedar, the creation of a talented duo composed of Antoine Maisondieu and Nadège Le Gar.

BOUCHERON - PLACE VENDOME

SKU: 81127
€50.00Price
Sales Tax Included |
  • eau de toilette spray 50 ml

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